For companies based in the Boulder Valley that not alone survived but thrived during a year of pandemic-related restrictions, the watchwords were pluck, pivoting, positioning, preparation, affiliation and perseverance.
Their agitative two-year acquirement growth, which landed them on BizWest’s 2021 account of Mercury 100 fastest-growing clandestine companies, would be acumen abundant to booty notice. The actuality that their achievements came during a aeon that included shutdowns accompanying to COVID-19 fabricated them all the added remarkable.
For example, Boulder-based 1908 Brands acquaint 262% acquirement advance from 2018 to 2020, by actuality at the appropriate abode at the appropriate time, charwoman up with the barrage of plant-powered Boulder Clean Household Antibacterial Cleaner.
Steve Savage, 1908 Brands’ CEO, said during a basic Mercury 100 accident that the antibacterial couldn’t accept been alien at a added appropriate moment for his company.
“It took about a year to advance that artefact and get government registrations, and afresh we affectionate of timed it with COVID-19” aback Boulder Clean hit aliment at the alpha of 2020, he said. “We were appealing lucky. Everybody was bent flat-footed. Appeal for disinfectants went up exponentially. Clorox ran out of product, and that gave us a adventitious to get shelf space.
“Once we got that registration” as a virus-killing disinfectant, he said, “the cast went civic — Whole Foods, Costco, Walmart, Sam’s Club, Kroger. That was the capital driver.
“Some of those retailers, their shelves were empty,” Savage said. “Fortunately our supply-chain aggregation begin the aerosol triggers in China. We begin bottles. Fortunately, we had the adequacy to advance appealing quickly. So really, from about June until October, we were the alone antibacterial on best retailers’ shelves.”
Its focus on the Boulder Clean artefact band as able-bodied as Schultz’s Gourmet and Pasta Jay’s sauces led to a big acquirement addition that enabled 1908 Brands to added than bifold its staff, alike as it put three of its added brands — Thrive Tribe paleo snacks, Bump Brands juices and Three Bear Oats — on authority during the pandemic.
By fall, Savage said, appeal about outstripped supply. “Yes, we did run out of some product,” he added. “I couldn’t ample Costco civic until, like, October or November.”
Eventually, however, the exchange bent up.
“We’re seeing the adverse in 2021,” he said. “Everyone is overstocked. If you go into a Walmart, a Lowe’s, a Home Depot now, you’re activity to see pallets and pallets of disinfectants. We are a abundant bigger and bigger aggregation because of the pandemic, but abominably for my business, it is slowing down.”
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